PEr FYI

May 11, 2019

Starbucks Reserve Roastery Shanghai…a coffee-lover’s Disneyland

Once upon a time, Starbucks prompted millions of consumers to do away with cheaper instant coffee for a more expensive specialty product. With this Reserve Roastery, it is third-wave coffee.

Upscale, and they feature cocktail bars, bakeries, snake-like tubes that transport beans across the store and unique elements, this roastery is completely unlike a typical Starbucks. There are tons of food and coffee options, plus plenty of places to sit and stay for a while with staffers navigating selections the way a sommelier might do with a wine list.

Indeed the food and drinks are, well, a few stars better than your standard Starbucks offerings. My personal favorite is the dark chocolate mocha, which is just sweet enough with a good bitter bite from the espresso. Milanese bakery Princi provides the food, notable ones are cheesecake lampone, carrot loaf cake and torta princi.

Looking around, I see coffee fiends pilgrimage here from all over. You’ll hear different languages, see a spectrum of generations, and many different styles of clothing. If you’re a coffee lover, you won’t want to miss this stop.

This massive, gleaming roastery is the Starbucks Mecca. Translation: Be prepared to be awed and overwhelmed. This is the true truth as I say it as it is…

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