PEr FYI

September 30, 2013

Migliore Dongdaemun, Seoul…you’ll run out of steam before you run out of shops

Dongdaemun isn’t just a market — it’s a shopping mecca. This sprawling, bewildering area has over 20 shopping malls, and more than 30,000 individual shops. Dongdaemun is the place to go if you need, well, anything.

With the market open all-night long, you can satisfy all your fashion needs with an overwhelming selection and super low prices. You can shop for clothes at any one of the malls in the Dongdaemun area, such as the multi-level plaza, Migliore, which closes at 5:30 a.m. This maze-like one-stop mall’s corridors are rather narrow and the shops are placed together quite tightly. Ladies fashion are on levels 1-3, levels 4-5 are men’s stuff while levels 5-6 are bags, accessories and jewelleries. Shoes are on level 7 and traditional korean souvenirs and handicraft are on level 8. Bargaining and haggling is common here… but the “walk-away” tactic I found so effective in Hong Kong and Taiwan does not work here. They do not call you back and shout out lower prices.

You’ve all heard the phrase Shop til you drop… the Dongdaemun Night Market may be the one place where it will actually happen. This is the true truth as I say it as it is…

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